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CATSKILL REGIONAL MEDICAL CENTER PRESS ROOM


J.P. McGUIRK JOINS CRMC AS DIRECTOR OF MARKETING & PUBLIC RELATIONS—11/18/2009

November 18, 2009 - Harris, N.Y. - J.P. McGuirk has joined the senior management team at Catskill Regional Medical Center as Director of Marketing & Public Relations. McGuirk, who reports directly to hospital CEO Steven Ruwoldt, oversees all of the hospital's marketing and public relations functions at the main campus in Harris, the Grover M. Hermann Hospital in Callicoon, and all offsite locations. In addition, McGuirk will manage all of Catskill Regional's community outreach programs. "J.P. has a proven track record in marketing and public relations," says Ruwoldt. "He has strong leadership skills and a deep commitment to excellence, and I look forward to working with him as we continue to advance patient care for our community." McGuirk brings a great deal of experience and knowledge to his new position. During his fifteen years as a marketing professional, McGuirk has worked in several marketing and business development capacities for local and national firms. Most recently, he held the position of Assistant Vice President with Endurance Services Limited, a publicly traded company in White Plains, developing its global advertising and public relations campaigns. Prior to that, McGuirk was the Assistant Vice President of Marketing for the Irwin Siegel Agency in Rock Hill, where he led all marketing activities for this national company which specializes in insurance and risk management services for the social services field. His experience also encompasses marketing management positions for two dot-com companies, CompUSA.com and 4CDS.com. McGuirk holds a Bachelor of Science degree in Marketing and Management from Siena College in Loudonville, N.Y. and currently resides in Newburgh with his wife and two children.