May 9, 2012 - Harris, N.Y. – Catskill Regional Medical Center (CRMC) is pleased to announce its Marketing and Public Relations Department recently received four prominent national marketing awards, including a gold award, from the 29th Annual Healthcare Advertising Awards competition and the 2012 Aster Awards for excellence in medical marketing.
CRMC received its Gold Award from the Healthcare Advertising Awards in the category of Internal Publication for its “Hot Off the Stretcher” employee newsletter, and a Bronze Award in the Magazine Advertising/Series category for its “Did You Know” ad campaign, a four-part series focusing on technology, quality care and CRMC’s experienced medical professionals, with a final ad tying them all in together. The Annual Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, a leading publication covering all aspects of health care marketing, advertising and strategic business development. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Nearly 4,000 entries were submitted to this year’s competition.
CRMC’s Marketing Department received a Silver Aster Award in the Newsletter/Internal series category, once again for its “Hot Off the Stretcher” internal newsletter, and a Bronze Award in the Single Direct Mail Piece category for its Birthing Center Postcard, a targeted direct mail campaign to promote CRMC’s Birthing Center. Sponsored by Marketing Healthcare Today magazine, the Aster Awards Program is an elite competition recognizing the nation's most talented health care marketing professionals for outstanding excellence in advertising. Almost 3,000 entries were submitted for this year’s competition, and entries must score in the top 16 percent in the country to receive a Bronze Award or above by a panel comprised of industry experts.
“It’s an honor to be recognized by industry peers, and we are extremely proud of this year’s awards,” said J.P. McGuirk, CRMC’s Director of Marketing and Public Relations. “I am particularly proud of our internal newsletter, as our staff enjoys it very much, and their contributions make the newsletter what it is. Our advertising agency, Focus Media, is a great partner, and their work is second to none. We’ve always worked well together as a creative team.”
For more information and CRMC’s marketing and public relations efforts, contact J.P. McGuirk at 845-794-3300 ext. 2070 or visit the new Media Center at www.crmcny.org/media_center to view all newsletters, news releases and recent advertising campaigns.