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CRMC’S MARKETING DEPARTMENT RECEIVES FOUR NATIONAL HEALTHCARE MARKETING AWARDS – 06/07/2011

June 7, 2011 – Harris, N.Y. – The Catskill Regional Medical Center (CRMC) Marketing and Public Relations Department recently received four prominent national marketing awards from the 28th Annual Healthcare Advertising Awards competition and the Aster Awards for excellence in medical marketing.

CRMC received a Merit Award from the Healthcare Advertising Awards in the category of Radio – Single Advertisement for its “The People Behind Catskill Regional Medical Center” radio ad. The Annual Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, a leading publication covering all aspects of health care marketing, advertising and strategic business development. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. More than 4,000 entries were submitted for this year’s competition.

CRMC’s Marketing Department also received a Gold Aster Award in the Newspaper Advertising- Series category for its “Outpatient Rehabilitation” advertising campaign, and two Bronze Awards in the Internal Newsletter and Radio – Single Advertisement categories for its internal newsletter and once again for “The People Behind Catskill Regional Medical Center” radio ad. Sponsored by Marketing Healthcare Today magazine, the Aster Awards Program is an elite competition recognizing the nation’s most talented health care marketing professionals for outstanding excellence in advertising. More than 3,000 entries were submitted for this year’s competition, and entries had to score in the top 5 percent for a Gold Award and top 16 percent for a Bronze Award. The entries were judged by a panel comprised of industry experts.

J.P. McGuirk, CRMC’s Director of Marketing and Public Relations said, “It is always a great honor to be recognized by your industry peers. Our advertising and PR firm Focus Media is an excellent partner. We have a great working relationship and collaborated on all of these projects.”