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CRMC & ORMC AND PHYSICIAN GROUPS NATIONALLY RECOGNIZED WITH MARKETING & PUBLIC RELATIONS AWARDS

July 13, 2015 – Middletown, NY – The Greater Hudson Valley Health System (GHVHS), comprised of Catskill Regional Medical Center, Orange Regional Medical Center, Catskill Regional Medical Group and Orange Regional Medical Group, is proud to announce national recognition from the 32nd Annual Healthcare Advertising Awards and the Aster Awards. The competitions, judged by a national panel, award healthcare organizations who showcase exemplary quality, creativity and message effectiveness in the areas of marketing and public relations. This year, Orange Regional Medical Center, Orange Regional Medical Group, Catskill Regional Medical Center, and Catskill Regional Medical Group were acknowledged for several awards, marking another successful year for the hospitals and physician groups, and the work of the Marketing and Public Relations Department.

Orange Regional Medical Center was the recipient of two Merit awards for the Hospital’s Residency brochure and their Aromatherapy brochure citing outstanding quality from Healthcare Advertising. Orange Regional Medical Group was the recipient of a Merit award for their Primary Care billboard, also for outstanding quality.

Healthcare Advertising also recognized Catskill Regional Medical Center with a Gold award for its Employee Newsletter, Staff Matters, and a Merit award for its Stroke Center ad, which showcased the highest standard of excellence.  Catskill Regional Medical Group received a Silver award for the Group’s monthly Health Tips e-newsletter, a Bronze award was given for its Breast Cancer Screening ad and a Merit award for its Primary Care radio spot.

The Aster Awards also recognized Orange Regional Medical Center with a Gold award and two Bronze awards. The Hospital received a Gold award for its Pediatric Emergency Department service line campaign and a Bronze award for its Aromatherapy brochure and its Spine/Orthopedic video. Orange Regional Medical Group was the recipient of a Silver award for its Primary Care billboard.

Catskill Regional Medical Center was honored by the Aster Awards with a Silver award for its May/June edition of the Employee Newsletter, Staff Matters. Catskill Regional Medical Group was recognized with a Bronze award for its Breast Cancer Screening ad and a Silver award for its monthly Health Tips e-newsletter

The GHVHS marketing and public relations department won the admirable healthcare awards in partnership with their local agency, Focus Media.

“We are honored to once again receive national recognition for our marketing efforts,” said GHVHS Executive Director of Marketing & Public Relations Rob Lee. “Our hospitals provide critical services and it is our duty to effectively deliver internal and external communication to the community.”

Catskill Regional Medical Center and Orange Regional Medical Center are members of the Greater Hudson Valley Health System. For more information about Catskill Regional Medical Center, visit www.crmcny.org. For more information about Orange Regional Medical Center, visit www.ormc.org.

Marketing and Public Relations Department

Top row from L to R: Community Outreach Marketing and Public Relations Specialist, Dominique Mohansingh and Marketing and Public Relations Director, Marcy Manheim.

Bottom row from L to R: Orange Regional Medical Group Marketing and Public Relations Director, Jolie DeFeis, Executive Director of Marketing and Public Relations, Rob Lee and Marketing and Public Relations Senior Specialist, Lauren Kropf-Zuckerman.